WELCOME to the Knowledge Age, where we all can be (and should be) content producers. Your know-how is used through your work right now. You have valuable expertise that can be “productized” into e-books, audios, videos, and even paper books.

By creating such intellectual property assets,you can make money beyond your time. Or give away your products to market yourself when you’re not there; and make it easier for people to recommend you. Large orders and big budgets are no longer necessary. Blogs, podcasts, and videos have become ubiquitous on the Internet. Most of what you see on the Internet is free. Yet it takes the same amount of time, energy, and gadgetry to create free content (as marketing materials) as it does to create fee-based info-products (for sale).

In the first half of 2007, I did a series of free marketing seminars: Some of them were hosted by the U.S. Small Business Administration, the National Network of Accountants, and the Hauppauge Industrial Association. I always audio record my public seminars: The best ones became my 6 audiobooks (featured alongside the free tips I give on ViksMarketingBlog.com).